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Equine Identity - Getting Noticed.

Logos are one of my very favorites things to design. Collaborating with the client while going to the identity discovery process is
both rewarding and a lot of fun. Logos take about 15 hours of design time (average).

The Process of Discovery

One of the first questions I ask clients is why they want a logo? What do they need it for? How will it be utilized?
Website, print work, hats, stall curtains? The application(s) that the logo will be used for influences the best way to design it.

Some Things To Consider

You can determine good logos by a few guiding principles...

They should be unique, in font, in color and in concept
They should work well in small formats and large
They should work equally well in black and white and color
They should reflect the personality of the product, service, or whatever they represent
Ideally they should contain a visual reference to the product, service or business's best relevant point of difference. (what makes them unique)

Personal Opinion

All the above being considered, logos are usually very personal and therefore guided by the clients personal opinion as to what they like and don't like. I find that if I can work directly with the person who "carries the vision" of the business, this is where the best logo design ideas are brought forth. In many ways, the designer acts as the interpreter or listening board to help the business express itself accurately and impactfully.

These are just a few of many important details and concepts that go into making identities work harder, obtain better results and get you noticed. With more than 20 years experience and a Masters Degree in Advertising Design, we'll help guide you through the design process to achieve all that you wish. Just give us a call!

We love collaborating on different ideas and looks for clients. Call or email us... we're passionate about the work and your results!
kathleen@marketstreetmarketing.com

Kathleen Downs, MA, Principal
Market Street Marketing
530-244-9202