Equine Identity Design - Getting Noticed.

Collaborating with the client while going to the identity discovery process is
both rewarding and a lot of fun. Logos take about 15 hours of design time (average).

The Process of Discovery

One of the first questions I ask clients is why they want a logo? What do they need it for? How will it be utilized?
Website, print work, hats, stall curtains? The application(s) that the logo will be used for influences the best way to design it.

Some Things To Consider

Determine good logos by a few guiding principles...

They should be unique, in font, in color and in concept.
They should work well in small formats and large.
They should work equally well in black and white and color.
They should reflect the personality of the product, service, or whatever they represent.
Ideally they should contain a visual reference to the product, service or business's best relevant point of difference. (what makes them unique)

Personal Opinion

All the above being considered, logos are very personal and guided by client's personal opinion as to what they like.
Working directly with the person who "carries the vision" of the business, helps develop better logo design ideas.

Call or email us... we're passionate about the work and your results!
kathleen@marketstreetmarketing.com

Kathleen Downs, MA, Principal
Market Street Marketing
530-244-9202