Equine Websites - Getting Noticed.

Easy and Clear

Websites need to be clear, easy to navigate and understand and compatible with most computers and browsers.
Good planning helps websites be clear and easy to navigate.

Superior Photography

Using superb photography is critical for getting noticed in website work. The web offers unlimited space and number of pages to display lots of photograhy and information. Take advantage of this space to utilize a more complete message that you may be able to offer your audience with a print ad. The web is a great place to "tell your whole story". This is done with great photography as well as good copywriting. Since images on the web are smaller and lower resolution, they are usually much less expensive to purchase than high resolution print images. One might purchase one or two images for print, but considerably more for the web, due to cost. Be sure to ask your photographers about this option! Beautiful photography matters... in print and on the web... a great example of this is The Krymsun Kruzer website.

Colors - Developing A Color Scheme

Colors make us notice. Some of the most powerful color combinations come from nature. This is especially true in good web design.
Developing a single ad message or a year long campaign, consistency in color, font and style help you get noticed and remembered. Using colors that tie into or are in the same family with horses or outfits makes the message pop!

Call or email us... we're passionate about the work and your results!
kathleen@marketstreetmarketing.com

Kathleen Downs, MA, Principal
Market Street Marketing
530-244-9202